Identifcation of on-brand influencers

Building and maintaining relationships

Check-ins and reporting

Campaign planning and management

Content creation

Compensation Negotiation

*Should be part of a larger integrated marketing strategy to ensure max results.

Think about public relations, media relations, and earned media this way: Imagine you’re at a party and you tell someone about your business. They tell someone else, and pretty soon the entire room is talking about you. That’s the power of word of mouth, and it’s exactly what media relations and earned media can do for your business on a much larger scale.

With media relations, we will work to get our clients featured in traditional and nontraditional media outlets. And with earned media, we can help you get those all-important press mentions and positive reviews from other people and businesses. It is all about building relationships and getting the business in front of the right people.

So why is this so important? It is a cost-effective way to increase a brand’s visibility! By leveraging the power of other people and the media to talk about your business, it enables the brand to reach audiences that may have no knowledge of them.

Clients have access to a network of UGC content creators

Ideal for brands looking to build a stong social presence and increase reach without having to organically source and create content

Content creation, including blog posts, articles, landing pages, and product descriptions.

Updates, editing, and formatting to maintain a consistent and engaging website.

Optimization for SEO, including keyword integration and content structure improvements.

Content calendar creation and management to ensure regular and relevant updates.

Examples: blog series, social media posts, email campaigns, website copy, brochure design, and so much more!

Pinpointing areas that allow for growth and improvement in your marketing efforts.

Could include anything from exploring new marketing channels to optimizing your website for better performance, to taking advantage of automation, AI tools, and new technologies and trends.

Includes a roadmap, milestone identification, key performance indicators, and tracking dashboards.

Website audits to identify performance gaps, usability issues, and areas for improvement.

Competitor analysis to understand industry trends, best practices, and opportunities for differentiation.

SEO audits and keyword research to identify high-potential keywords and content opportunities.

Conversion optimization audits to identify barriers to conversions and recommend improvements.

Includes (but not limited to):

Initial consultation and brand strategy session

Research and inspiration gathering

Logo concepts and revisions

Final logo design files in various formats

Color palette and typography guidelines

Training on using the new logo and brand identity