Effortless Email Hacks
You’re a busy business owner, and I’m sure your to-do list feels absolutely never-ending! Among all the marketing tactics that you could be using, and there’s thousands, one stands out as a tried-and-true method for fostering lasting relationships and repeat visits and purchases: email marketing!
If you’re not already leveraging the power of your email list, it is time to explore what your list could be doing for your bottom line!
What is email marketing?
Email marketing, in the simplest form, involves sending targeted messages directly to your customers' inboxes, which creates a direct line of communication. Not only does this keep your customers informed and engaged, it also opens the doors to a world of benefits, like increasing loyalty to higher booking rates.
Here are five effortless email hacks to help you boost engagement within minutes of it hitting your customers’ inboxes.
1
Personalize Like a Pro:
Don't overlook the importance of a clean email list that incorporates the person's name in addition to their email address. When customers receive an email that feels like it was written just for them, it can make all the difference. Use tags within your emails to ensure personalization. You can draft the email with the use of their first name in the subject line or in the opening sentence to grab their attention.
For example, "Hey {First Name}, are you ready for your next adventure at {Hotel Name}?"
2
Short and Sweet Subject Lines:
Keep it concise and to the point, yet intriguing. Long subject lines can get lost in crowded inboxes, which is why personalization and short subject lines are the best ways to catch people's attention.
Try something like: "{First Name}, Unforgettable Summer Memories Await You!"
3
Weave a Story Into Your Email:
Write your email like you're telling a story to the reader. Begin with a relatable scenario or share a customer testimonial about their experience at your business (of course, you'll want to select one that excites the reader!). This will help instantly engage them and convince them to continue reading about your products/services/offerings.
Here's an example email:
Greetings {First Name},
Remember that time you and your family enjoyed a crisp evening by the campfire, assembling s'more after s'more, and sharing the starry night skies here at {Campground Name}? We're bringing that magical experience back to you this weekend! Join us for our Campfire Tales Night, where we'll gather around the toasty campfire to share memories, laughter, and treats. Don't miss out on reliving those unforgettable memories with us!
4
Clear Call to Action:
Use email to tell your customer exactly what you want them to do. Whether it's booking a site, checking out an upcoming event, or engaging with your company’s social media, be sure to make your call to action crystal clear for them.
Use action-oriented words like "Reserve Now" or "Book Your Site Today!"
5
"Picture Yourself Here" Images and Videos
They say a picture is worth a thousand words! Be sure to include images and videos that allow your customer to envision themselves at your hotel, campground, or using the products you’re selling.
POV, or point-of-view videos, are a terrific example of this style. Grab your cell phone and film a short behind-the-scenes, or piece together a bunch of images to create a carousel. There are many ways to create content that will allow users to feel ingrained in the fabric of your business.
Bonus Hot Tips
Keep paragraphs short and use bullets for easy scanning.
Use a responsive email template to ensure your emails look great on all devices.
Send emails at times when campers are most likely checking their inbox, like during lunch breaks or early evenings.
Remember, it's not about spending countless hours crafting the perfect email; it's about delivering valuable content that connects with your customers that makes them want to come back time and time again!